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WHAT IS PERSONAL BRANDING AND LIFESTYLE PHOTOGRAPHY? | UTAH PERSONAL BRANDING + LIFESTYLE PHOTOGRAPHY

If you’re a business owner/entrepreneur, then it’s likely you’ve heard about Personal Branding and Lifestyle Photography, but do you have a good understanding of what it is and whether or not it’s for you?

Personal Branding and Lifestyle Photography is imagery that helps tell the story of your brand in a way that’s visually appealing and that aligns with your brand identity. If you’re anything like most creative business owners, one of the first things you thought about when creating your brand identity was your logo. You thought about the font, the design, the colors, and so on. All these considerations led you to think about your brand’s personality - what your logo says about you and how it speaks to the people you want to reach with your marketing.

Custom photography is another important aspect of your branding strategy. It allows you to level up your brand so you can connect with your ideal clients and ultimately grow your businesses.

“CONNECTION” IS THE NAME OF THE BRAND PHOTOGRAPHY GAME

Let’s face it, the internet is a BIG, BIG, place with lots of businesses competing for attention. If you want to make an impression and create confidence and trust with the people you want as your clients, how you show up and how you stand out is everything. People don’t just want to see your offerings, they want to know who they’re doing business with. The image you present online is key to creating a relationship with your clients even before they meet you.

This is especially true for entrepreneurs and solopreneurs who provide highly personalized services and work one-on-one with their clients.

PROFESSIONAL PHOTOGRAPHY PROJECTS A PROFESSIONAL IMAGE

If you want to take your business to the next level, it’s time to put away the selfies (and that one badly cropped photo with a seemingly dismembered arm around your shoulder belonging to a random stranger at that one party - you know the one ;)

Investing in professional photography represents a serious commitment to your success and tells the world that you mean business. Your Personal Branding and Lifestyle photographer will work with you to create imagery that’s cohesive and tells the story of your brand so you can communicate clearly, effectively, and professionally with your audience.

When your ideal clients visit your website, interact with you on social media, or pick up one of your marketing brochures, you want to make sure you leave a lasting impression on them before they move on to the next thing. Lifestyle and branding photography is more than just a headshot or a professional portrait - it helps answer the question, "Who am I doing business with, and is this the best person to solve my problems?" By offering authentic glimpses into your brand and your identity you can create lasting connections rather than simple transactions.

If you have questions about working with me on your Personal Branding and Lifestyle photography, please feel free to send me an EMAIL.